METRO WATER INITIATIVE
22 countries in Europe and Asia
In 2020, METRO AG—together with customers in 22 countries and 18 global suppliers—implemented the second year of its three-year collaboration with the One Drop Foundation through the METRO Water Initiative. This initiative includes a yearly two-week in-store campaign at METRO wholesale stores in Europe and Asia where, in recognition of World Water Day, a percentage of sales from selected products are used to fund projects in the State of Bihar, India.
This partnership model and true collaboration is proof positive that cross-sectoral partnerships can encourage large-scale support of the United Nations SDGs and transform the lives of thousands. In 2020, the annual campaign raised more than US$424,000.